The meals your cat was born to eat. 

When we say our meals are made for cats, it’s actually because cats are made for our meals. Following the expertise of board certified vet nutritionist Dr. Justin Shmalberg, our recipes are guided by a little something called ‘the ancestral diet’- what cats were meant to eat, before kibbles and tins took the ‘food’ out of cat food. 

All meat

Cats are ‘obligate’ carnivores. They are natural hunters and built to eat meat, so their nutritional requirements are largely about getting enough of it. Lots of supermarket cat foods get around this by artificially adding nutrient mixes and supplements to a largely grain-filled meal. But this is like only eating junk food and then remembering to take your vitamins! 

Our diet doesn’t take any shortcuts, we formulate our recipes to a cat’s needs- not around them. That’s why our meals are 95% meat. 

No Carbs

Following a carnivore’s needs, our meals are also completely free of starches and grains- the cheaper ‘fillers’ used to bulk out many other cat foods. 

Grains are made from plants, and from head to toe, cats can’t really digest them very well. Their sharp teeth are made for tearing away at meat, not chewing away at plants, and their digestive tract is much shorter- built for absorbing the pre-packaged nutrients you only get in animal flesh. In fact, cats only produce small amounts of the enzyme that digests starch in the pancreas- quite far down in their digestive system- as opposed to humans who begin breaking down starches from the moment they enter the mouth. 

Meats, on the other hand, they digest like they were made to do it (.. because they were). So again, we keep it meaty, and cats can absorb far more nutrients from our meals because of it.

When you think about it this way, it’s easy to see why cats have so much energy after switching to KatKin… and why there’s less poop in their litter boxes. A mostly meat diet with no grains means far more nutrients are being absorbed, and less waste is coming out the other end. 

Lots of moisture

As carnivores, cats are also used to getting water from their meals, not a bowl (you might have guessed from in-efficient their little tongue-dipping method is). Mice are 80% water, so high moisture is also important for digestibility… which doesn’t bode well for the dried kibbles and meats even in the most premium brand foods. 

Our fresh, high meat content meals are naturally high in water too, and our slow cooking method stops any of it from escaping during cooking. 

In exactly the right quantities

There’s no such thing as a free meal in the wild, and certainly not a free, all you can eat flow of biscuits. When eating a meal means spending time and energy hunting it, cats will only eat exactly what they need (with plenty of cat naps between). These appetite principles don’t quite apply when biscuits are always available on demand however, and that might be why cats are facing an obesity epidemic. 

We take the guesswork out of portioning by calculating exactly how much food your cat needs. 

Improved where we can

Because of fire and nutrition science, most humans eat better than any animals in the wild- and what kind of cat lovers would we be if we didn’t bring their ancestral diet into modernity a bit too. 

That’s why we cook our meals instead of serving them raw- raw meat is more prone to having harmful bacterias that outweighed the benefits of a raw diet. That’s also why we strategically measure the nutritional profiles of our meats and supplement them where needed to ensure they have the ideal amounts of the nutrients and vitamins naturally occurring in meat. 

 

So there you have it- our food is all natural, and all scientific. Quite literally, what your cat was born to eat.

 

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